How We Work

We follow a series of scheduled milestones from the design phase through post-launch. We know exactly when to use each element of our excellent infrastructure. Here’s a look at the top-level phases of our process:

Design

• Target the brand goals: what are your brand's market challenges
• Define Contest: what are the contest parameters
• Find the emotional contest core: what's the hook
• Target prizes: what will motivate contestants
• Scope the timing: what is the task timeline for critical milestones
• Ensure viral traction: what kind of outreach or events will entice blog postings
• Target judges: who are the judges and what are the judging criteria
• Determine the specs: what infrastructure will the contest require online.

Develop

• Design the contest or sweeps
• Craft the official rules, in accordance with the law
• Build the contest site
• Design live events with cultural influencers
• Customize our technological tools
• Seed the buzz, nationwide, via social apps and networks.

Implement

• Open registration
• Launch events
• Launch the Contest
• Contact sweeps and contest forums
• Contact influencer nexus points online
• Judge entries
• Contact winners
• Manage affidavit process and prize fulfillment.

For inquiries, contact